Event mix
The following overview presents the diversity in the Hofburg Vienna. The year 2024 shows good developments in the event industry.
Europe’s first address for conferences and corporate events, banquet, exhibitions, concerts and balls.
Every year the Hofburg Vienna casts its unique spell on the 320,000 visitors who attend more than 300 annual events for anywhere between 50 and 4,900 people. Additional the conferences of the Organisation for Security and Co-operation in Europe (OSCE) take place at the Hofburg Palace.
Revenue reflects broad-based event mix
The Hofburg Vienna is a multipurpose location, which is reflected not only in the number but also the types of events it hosts. Congresses, corporate meetings and OSCE conferences account for 55 percent of total revenue, while national and international banquets contribute 17 percent of the total. Both segments yield the strongest profit margins and underscore the reasoning behind the strategic focus on multi-day conferences and meetings (association and corporate business), and international banquets with 300 or more participants. More than 16 percent of revenue is attributable to balls. Fairs and concerts are not only cultural highlights; the fairs and exhibitions segment make up around 9 percent of the total, while concerts add a further 3 percent to annual revenue. 70 percent of events are international in character.
The peak season at the Hofburg Vienna – selected highlights
Waltz the night away at the Hofburg
Each year more than 20 Viennese balls held at the Hofburg Vienna draw about 60,000 visitors to the capital. Magnificently decorated rooms, lively melodies from waltzes to jazz and stars from the ballet and opera world entertain the ball guests in the ballrooms. Chic bars and exquisite buffets offer culinary delights.
Conferences in the heart of the city
The good booking situation for 2024 promises to be a varied congress and event year for science, business, art and culture. In addition, the permanent seat of the OSCE conference is another pillar in the congress activities.
After the years of the pandemic, the festive halls will again be the scene of exquisite trade fairs, concerts, glittering banquets and numerous congresses. The year 2024 shows good developments in the event industry.